ICICI Prudential Life Insurance Company Limited is the largest private sector life insurer in India by total premium in fiscal 2016 and assets under management at March 31, 2016. It’s a joint venture between ICICI Bank Limited, India’s largest private sector bank in terms of total assets and Prudential Corporation Holdings Limited, a part of the Prudential Group, an international financial services group. It offers a range of Life insurance, health insurance and pension products and services.
Source: Kotak Securities
Quick facts
- They were the largest private sector life insurer in India by total premium in fiscal 2016 and assets under management at March 31, 2016.
- In fiscal 2016, their market share on a retail weighted received premium basis was 11.3% compared to a market share of 9.7% of its nearest competitor among all private and public insurance companies.
- As of March 31, 2016 they had 1, 21,016 individual agents and as of July 12, 2016 their bank partners had over 4,500 branches.
- Their expense ratio of 14.6% for fiscal 2016 was one of the lowest among private sector life insurance companies
- As of March 31, 2016 their solvency ratio was 320% compared to IRDA prescribed level of 150%
Strengths
- Consistent and robust fund performance
Funds representing 92.9% of their market linked assets performed better than their respective benchmarks since inception.
- Quality service experience
In fiscal 2016 their grievance ratio was 153 per 10,000 new policies issued compared to private sector average of 345 per 10,000 new policies issued.
In fiscal 2016 their claim settlement ratio for retail death claims was 96.2% compared to private sector average of 89.4%.
- Their expense ratio of 14.6% for fiscal 2016 was one of the lowest among private sector life insurance companies
- Diversified multi-channel distribution network
They have a growing bancassurance network. ICICI Bank and Standard chartered Bank currently exclusively distribute their life insurance products. As of March 31, 2016 they had 1, 21,016 individual agents and as of July 12, 2016 their bank partners had over 4,500 branches. According to CRISIL Research, Life Insurance Industry Report, July 2016, they have one of the largest channels among private sector life insurance companies in India in terms of premium as on 31 March, 2016.
- Digitisation and transformation of sales, customer onboarding and internal processes:
They have created a device agnostic technology platform that provides their customers, employees and distributors with seamless experience from sales to claim settlement. In fiscal 2016, 92.3% of their new business applications were initiated on their digital platform either by distributors or customers. This has also helped them improve employee productivity. Their retail weighted premium received per employee grew at a CAGR of 29.1% from fiscal 2014 to fiscal 2016. They have an architecture which can integrate their systems with partners quickly which facilitates faster issuance of policies.
- Robust risk management and control processes
Risk is an integral part of an insurance business. They have risk management and control processes with a detailed cost benefit analysis for risk mitigation and a strong focus on credit quality of their portfolios.
- Experienced Senior Management Team
Their CEO, Mr. Sandeep Bakhshi has been with their company for over 5 years. He joined ICICI group in 1986 in project financing group of ICICI ltd. He has over 32 years of experience in the banking, financial services and insurance sector. 28 of top 36 members of their management team have been with ICICI group for over 10 years. Senior managerial persons in the actuary, investment, underwriting and claims department have average functional experience of 16 years.
- It has fairly good persistency ratio compared to peers
Data Source: kotak Institutional Equities
Risk factors
- Adverse effect on equity market in India could have an impact on their business as it will have an impact on their market linked products.
- Change in market interest rates could have impact on their investments and business profitability.
- Their inability to attract or retain distributors, key sales employees could have a material impact on their finances.
- Any shift in consumer attitude towards financial savings could have an impact on their business.
- Catastrophic events, including natural disasters could increase their liabilities for claims and have an impact on their finances.
- Most of their new business premiums come from few products. Any constraints in selling these products due to regulatory changes could impact their business.
Valuations
The embedded value (EV) represents present value of future profits from assets after adjusting for risk. The price to embedded value multiple is approx. 3.4 times FY16 EV. Compared to multiple of HDFC and max life which is 4.2 times FY16 EV, valuations are attractive.
Data Source: Mint, 14 September 2016
Our opinion: Subscribe, but only if you are doing so for the long term
Whilst it is the first of its kind IPO in its space and has a large distribution network, strong brand franchise, strong solvency ratio, good settlement ratios, an attractive price to embedded value ratio relative to Max/HDFC and an experienced management, the fair value of the stock in our opinion is lower than the current offer price for the IPO. Thus, you should look to subscribe to this issue only with a long term investment horizon, as the offer price currently does not provide significant upside in the short term in our opinion.